Dr. Catherine Chege

Senior Lecturer, School of Business & Economics
catherine.chege@zetech.ac.ke
- Doctor of Philosophy (Ph.D.) in Business Management, 2021 – Karatina University, (Karatina, Kenya).
- Master of Business Administration (MBA), 2014 – Africa Nazarene University.
- Bachelor of Business Administration, 2011- Gretsa University.
- Diploma in Digital Marketing Level 6, 2023 – Chartered Institute of Marketing
1. Project Manager – Zetech University, Dec 2021 to date
2. Senior Lecturer, Department of Business & Economics – Zetech University, May 2024 to Date
3. Lecturer, Department of Business &Economics - Zetech University, Jan 2021 – May 2024
4. Assistant Registrar Enrollment – Zetech University, Feb. 2018 – January, 2019
5. Associate Lecturer – Mount Kenya University/ Murang’a University of Technology, May 2013 – December, 2017
6. Head of Department, School of Business – Gretsa University, January 2014 – October, 2016
7. Assistant Lecturer, School of Business – Gretsa University, January, 2013 – January, 2014
Journals
- Irungu, J., W., Kamau, G., G. & Chege, C., N. (2025). Impact of strategic alliances on the globalization of agribusinesses: A case study of agribusinesses in Kiambu County, Kenya. World Journal of Advanced Research and Reviews, 25(01), 1182-1190
- Njoroge, J., Anyango, W., & Njoki, C. (2024). Effect of Cost Control Strategies on Financial Performance of Bamburi Cement Limited, Kenya. The International Journal of Business Management and Technology. 8(6), 1-40.
- Wangari, P., Arani, W., & Chege, C. (2024). Effect of Reverse Logistics on Procurement Performance of Private Dairy Firms in Kiambu County. The International Journal of Business Management and Technology. 8(5), 344-356.
- Irungu, J., Kamau, G., & Chege, C. (2024). Impact of Foreign Market Entry Strategies in Globalizing Agribusinesses: A Case Study of Kiambu County, Kenya. The International Journal of Business Management and Technology. 8(5), 233-240.
- Saoke, N., Njoki, C. & Anyango, W. (2024). To Determine the Influence of Poor Job Design on Employee Performance at South West Market Arlington Texas. Zetech Journal of Business and Technology. 1(1), 11-20.
- Isabwa, R., Kibas, P., & Chege, C. (2024). Effect of Strategy Formulation on the Performance of Deposit Taking Saccos in Kiambu County. Zetech Journal of Business and Technology. 1(1), 21-28.
- Kariba, D., Chege, C., & Gitau, G. (2024). The Influence of Branding Strategies on the Competitive Advantage of Fast Foods Restaurants in Kenya: A Survey of Nairobi County. Zetech Journal of Business and Technology. 1(1), 59-76.
- Chege, C. (2024). Examination of Elements that Enhance University Student Satisfaction with Online Learning in Kenya: The role of Assessment Methods. International Journal of Business Management & Technology. 8(2)
- Chege, C. (2024). The link between learner support services and university student satisfaction with online learning in Kenya: A case study of Zetech University. International Journal of Business Management & Technology. 8(2), 87-92
- Chege, C. (2022). Influence of service assurance on customer satisfaction across Kenyan insurance companies: A multi-level data analysis approach. International Journal of Research in Business & Social Science. 11(8), 35-49
- Mbugua, Njuguna, Makokha & Njoki (2022). Baseline Survey on ICT Infrastructure for Online and Digital Learning during and Post Covid_19 in Selected Kenyan Universities. Asian Journal of Social Science and Management Technology. 4(2), 39-45.
- Mbugua, Njuguna, Makokha, Njoki, Ikoha, Nambiro, Nyongesa & Barasa (2022). Baseline Survey on Software and Tools for Odel and Digital Learning during and Post Covid 19 in Selected Universities in Kenya. International Journal of Computer Applications Technology and Research. 11(4), 118-122
- Chege, C. (2021). Examining the influence of Service Reliability on Customer Satisfaction in the Insurance Industry in Kenya. International Journal of Research in Business and Social Science. 10(1), 259-265.
- Chege, Wanjau & Nkirina (2019). Relationship between empathy dimension and customer satisfaction in the insurance industry in Kenya. International Journal of Research in Business and Social Science. 8(6), 357-366.
- Chege, Wanjau & Nkirina (2019). Relationship between Service Blue Print Dimension and Customer Satisfaction in the Insurance Industry in Kenya. Broad Research in Artificial Intelligence and Neuroscience. 10(4), 158-179.
Conference Presentations
- Chege, C (2023). Mental Health Literacy among Teachers in Public Schools in Kenya; Case Studies of Nyandarua, Nyeri & Muranga Counties. Zetech University’s 4th “Annual Sustainable Development Conference
- Chege, C (2021). Prioritising Service Quality Dimensions in the Insurance Industry in Kenya. Zetech University’s “Annual 3rd Sustainable Development Conference”.
- Chege, C (2019). Relationship between Empathy dimension and Customer Satisfaction in the Insurance Industry in Kenya. Zetech University’s “Annual 2nd Sustainable Development Conference”.
Training Modules Developed
- Chege, C (2024). W&RSETA-Zetech Informal Traders Exchange Programme Training & International Immersion Report. Project Report (Author)
- Njuguna A., Kamau G., Kibas P., Ngumi O., Chege C., & Mwangi E. (2023). Zetech-W&RSETA Informal Traders Exchange Project Training Module. Training Module (Co-author)
- Njuguna A., Kamau G., Kibas P., Ngumi O., Chege C., & Mwangi E. (2023). Zetech-W&RSETA Informal Traders Exchange Project Mentorship Module. Project Mentorship Module (Co-author)
- Njuguna A., Kamau G., Kibas P., Ngumi O., Chege C., & Mwangi E. (2023). Zetech-W&RSETA Informal Traders Exchange Project Induction Module. Project Induction Module (Co-Author)
Curriculum Development
- Doctor of Philosophy in Business Management with 4 Specialization areas (curriculum approved by the commission for university education) in the year 2023.
- Masters of Business and Administration curriculum with 6 specialization areas (was completed and approved by the Commission for University Education (CUE) in Kenya in the year 2021.
- Training and Immersion Curriculum for Zetech-W&RSETA Informal Traders Exchange Project.
Successful Proposals for Funding
- Project Title: Mental Health Literacy among Teachers in Public Schools in the Central Region of Kenya. Implementation period: 2023-2024: Project value: Kes: 350,000. Project Duration – 1 Year. Title: Principal Investigator (PI)
- Project Title: W&RSETA-Zetech University Informal Traders Exchange Programme, Implementation period: 2023/2024 Financial Year, Project Award: R12,000,000 (Approx. USD: 672,000). Title: Project Manager. Project- Duration: 1 Year. Principal Investigator (PI)
- Training for Post High School Scholars in Preparation for Tertiary Education and Independent Living. (Zetech/Uongozi Centre partnership). Implementation period: 2022 Financial Year. Project Award: Kes:3,286,000 (USD: 24,900). Title: Project Coordinator. Duration-6 Months