Zetech University Staff Profiles

Senior Lecturer, Business and Economics

catherine.chege@zetech.ac.ke

Academic Degrees

Doctor of Philosophy (Ph.D.) in Business Management, 2021 – Karatina University, (Karatina, Kenya).
Master of Business Administration (MBA), 2014 – Africa Nazarene University.
Bachelor of Business Administration, 2011- Gretsa University.
Diploma in Digital Marketing Level 6, 2023 – Chartered Institute of Marketing

Work Experience

Project Manager – Zetech University, Dec 2021 to date
Senior Lecturer, Department of Business & Economics – Zetech University, May 2024 to Date
Lecturer, Department of Business &Economics - Zetech University, Jan 2021 – May 2024
Assistant Registrar Enrollment – Zetech University, Feb. 2018 – January, 2019
Associate Lecturer – Mount Kenya University/ Murang’a University of Technology, May 2013 – December, 2017
Head of Department, School of Business – Gretsa University, January 2014 – October, 2016
Assistant Lecturer, School of Business – Gretsa University, January, 2013 – January, 2014

Publications

Journals

Irungu, J. W., Kamau, G. G., & Chege, C. N. (2025). Impact of Strategic Alliances on the Globalization of Agribusinesses: A Case Study of Agribusinesses in Kiambu County, Kenya. World Journal of Advanced Research and Reviews, 25(1), 1182–1190.
Njoroge, J., Anyango, W., & Njoki, C. (2024). Effect of Cost Control Strategies on Financial Performance of Bamburi Cement Limited, Kenya. The International Journal of Business Management and Technology, 8(6), 1–40.
Wangari, P., Arani, W., & Chege, C. (2024). Effect of Reverse Logistics on Procurement Performance of Private Dairy Firms in Kiambu County. The International Journal of Business Management and Technology, 8(5), 344–356.
Irungu, J., Kamau, G., & Chege, C. (2024). Impact of Foreign Market Entry Strategies in Globalizing Agribusinesses: A Case Study of Kiambu County, Kenya. The International Journal of Business Management and Technology, 8(5), 233–240.
Saoke, N., Njoki, C., & Anyango, W. (2024). To Determine the Influence of Poor Job Design on Employee Performance at South West Market, Arlington, Texas. Zetech Journal of Business and Technology, 1(1), 11–20.
Isabwa, R., Kibas, P., & Chege, C. (2024). Effect of Strategy Formulation on the Performance of Deposit-Taking SACCOs in Kiambu County. Zetech Journal of Business and Technology, 1(1), 21–28.
Kariba, D., Chege, C., & Gitau, G. (2024). The Influence of Branding Strategies on the Competitive Advantage of Fast-Food Restaurants in Kenya: A Survey of Nairobi County. Zetech Journal of Business and Technology, 1(1), 59–76.
Chege, C. (2024). Examination of Elements That Enhance University Student Satisfaction with Online Learning in Kenya: The Role of Assessment Methods. International Journal of Business Management and Technology, 8(2).
Chege, C. (2024). The Link Between Learner Support Services and University Student Satisfaction with Online Learning in Kenya: A Case Study of Zetech University. International Journal of Business Management and Technology, 8(2), 87–92.
Chege, C. (2022). Influence of Service Assurance on Customer Satisfaction Across Kenyan Insurance Companies: A Multi-Level Data Analysis Approach. International Journal of Research in Business & Social Science, 11(8), 35–49.
Mbugua, Njuguna, Makokha, & Njoki. (2022). Baseline Survey on ICT Infrastructure for Online and Digital Learning During and Post-COVID-19 in Selected Kenyan Universities. Asian Journal of Social Science and Management Technology, 4(2), 39–45.
Mbugua, Njuguna, Makokha, Njoki, Ikoha, Nambiro, Nyongesa, & Barasa. (2022). Baseline Survey on Software and Tools for ODeL and Digital Learning During and Post-COVID-19 in Selected Universities in Kenya. International Journal of Computer Applications Technology and Research, 11(4), 118–122.
Chege, C. (2021). Examining the Influence of Service Reliability on Customer Satisfaction in the Insurance Industry in Kenya. International Journal of Research in Business and Social Science, 10(1), 259–265.
Chege, C., Wanjau, & Nkirina. (2019). Relationship Between Empathy Dimension and Customer Satisfaction in the Insurance Industry in Kenya. International Journal of Research in Business & Social Science, 8(6), 357–366.
Chege, C., Wanjau, & Nkirina. (2019). Relationship Between Service Blueprint Dimension and Customer Satisfaction in the Insurance Industry in Kenya. Broad Research in Artificial Intelligence and Neuroscience, 10(4), 158–179.

CONFERENCE PRESENTATIONS

Chege, C. (2023). Mental Health Literacy Among Teachers in Public Schools in Kenya: Case Studies of Nyandarua, Nyeri, and Murang’a Counties. Presented at Zetech University’s 4th Annual Sustainable Development Conference.
Chege, C. (2021). Prioritising Service Quality Dimensions in the Insurance Industry in Kenya. Presented at Zetech University’s 3rd Annual Sustainable Development Conference.
Chege, C. (2019). Relationship Between Empathy Dimension and Customer Satisfaction in the Insurance Industry in Kenya. Presented at Zetech University’s 2nd Annual Sustainable Development Conference.

TRAINING MODULES DEVELOPED

Chege, C. (2024). W&RSETA–Zetech Informal Traders Exchange Programme Training and International Immersion Report. Project Report. Role: Author.
Njuguna, A., Kamau, G., Kibas, P., Ngumi, O., Chege, C., & Mwangi, E. (2023). Zetech–W&RSETA Informal Traders Exchange Project Training Module. Role: Co-author.
Njuguna, A., Kamau, G., Kibas, P., Ngumi, O., Chege, C., & Mwangi, E. (2023). Zetech–W&RSETA Informal Traders Exchange Project Mentorship Module. Role: Co-author.
Njuguna, A., Kamau, G., Kibas, P., Ngumi, O., Chege, C., & Mwangi, E. (2023). Zetech–W&RSETA Informal Traders Exchange Project Induction Module. Role: Co-author.

CURRICULUM DEVELOPMENT

Doctor of Philosophy in Business Management: Participated in the development of a curriculum with four areas of specialisation, approved by the Commission for University Education (CUE) in 2023.
Master of Business Administration (MBA): Participated in the development of a curriculum with six areas of specialisation, completed and approved by the Commission for University Education (CUE), Kenya, in 2021.
Zetech–W&RSETA Informal Traders Exchange Project: Developed the training and immersion curriculum.

SUCCESSFUL PROPOSALS FOR FUNDING

Project Title: Mental Health Literacy among Teachers in Public Schools in the Central Region of Kenya. Implementation period: 2023-2024: Project value: Kes: 350,000. Project Duration – 1 Year. Title: Principal Investigator (PI)
Project Title: W&RSETA-Zetech University Informal Traders Exchange Programme, Implementation period: 2023/2024 Financial Year, Project Award: R12,000,000 (Approx. USD: 672,000). Title: Project Manager. Project- Duration: 1 Year. Principal Investigator (PI)
Training for Post High School Scholars in Preparation for Tertiary Education and Independent Living. (Zetech/Uongozi Centre partnership). Implementation period: 2022 Financial Year. Project Award: Kes:3,286,000 (USD: 24,900). Title: Project Coordinator. Duration-6 Months

Zetech University Staff Profiles

Dr. Catherine Chege

Journals